Stop Elder Abuse Public Awareness Campaign

Stop Elder Abuse Public Awareness Campaign

The South Australian Government, through Office for the Ageing, is continuing to raise awareness of elder abuse throughout the community. The fourth annual Stop Elder Abuse public awareness campaign began on 15 June – World Elder Abuse Awareness Day, and will run until 10 August this year.

The 2018 campaign highlights the message ‘Elder abuse can be stopped if you speak up’ and asks people to call the Elder Abuse Prevention Phone Line Support and Referral Service 1800 372 310 if they have concerns about themselves or others, or to visit for more information.

Campaign Theme for 2018

Around one in 20 Australians is experiencing some form of abuse and, in South Australia, 50 per cent of cases are financial, often coupled with emotional abuse.   This year’s campaign is particularly focussed on raising awareness within the banking and real estate sectors as they are often in a position to first notice signs of abuse but may not know where to go for advice and support.   Banking staff may notice unusual financial transactions on the accounts of an older client.

Real estate agents may see signs of family members or others controlling a property transaction, to the detriment of an older person.   Both could be signs of financial abuse.   Anyone with concerns can call the Elder Abuse Prevention Phone Line Support and Referral Service on 1800 372 310 to seek free confidential advice and support from a trained staff member.

If you or your organisation would like to help raise awareness, the new Elder Abuse Communications Toolkit contains examples of campaign materials and a newsletter article. All promotional materials can be downloaded from the SA Health webpage. For printed copies email the Office of Ageing on or call on 8204 2420.